100% - A Legacy of Motocross and a Passion for Racing
A Brand Synonymous with Motocross
The 100% brand has always been closely linked to motocross Americana, playing a pivotal role in many iconic moments that have shaped the roots and history of modern motocross. The brand's origins date back to the early 1980s, when its popular logo adorned the factory racing gear of the biggest names in motocross. Today, as 100% gains renewed recognition in Motocross, Downhill, and BMX, it continues to inspire a new generation of racers by posing a simple yet profound question: "How much effort do you give?"
The Spirit of Racing
100% embodies the spirit of racing, whether it's a championship on the line or the challenges of everyday life. Staying true to its heritage while constantly evolving, the brand remains at the forefront of action sports. With products designed with meticulous attention to detail and a passion for performance, 100% enables athletes to push their limits both on and off the track.
Inspiration and Dedication
With growing awareness across Motocross, Downhill slopes, and BMX tracks, 100% does more than just create gear; the brand inspires athletes to give their all, every single time. True to its original tagline "How much effort do you give?", 100% emphasizes that commitment and dedication are at the heart of every success, in both racing and everyday life.
