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Selle Royal - Comfort for Cyclists
Our Commitment
At Selle Royal, supporting cyclists is not just a slogan but a real commitment. We do this literally with our saddles, conveniently through helpful services, and culturally with the inspiring stories we share. We support cyclists of all kinds with the right comfort to make every journey enjoyable.
Our Take on Comfort
Comfort is our purpose and our promise. It is the key to unleashing the beauty of every journey and embracing a carefree relationship with the world. Selle Royal is there for every adventure, providing products that enable new experiences and help you comfortably achieve your cycling ambitions. For every need, Selle Royal has the right answer. Each saddle is designed to meet the needs of a unique rider, offering not just options but a reliable, durable partner for a lifetime of new experiences.
Inspiring Past, Ambitious Future
We were born in 1956 when Riccardo Bigolin founded a small bicycle saddle workshop in Italy. Since then, we have continued to evolve, listening to cyclists and the bicycle world to deeply understand needs, anticipate trends, and become a social facilitator promoting a bicycling lifestyle.