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Fizik - About Us
Our Mission
Founded in 1996, fizik's mission is to create the most sophisticated, inspiring, and beautiful gear for the world's most discerning cyclists. The name "fi'zi:k" is a phonetic spelling of the word "physique," referring to the form or state of the human body.
Passion and Performance
Fizik's passion for design and performance is reflected in its diverse product range for road, off-road, and triathlon cycling. This commitment is demonstrated through numerous victories in the pro peloton, endorsements from inspiring athletes, and a multitude of design awards.
Commitment to Excellence
Fizik is dedicated to delivering the ultimate in saddle, shoe, bar-tape, and component design, combining comfort and light weight with cutting-edge technology and innovation. Through physiological research, anatomical studies, and advanced technological development, fizik has perfected the art of cycling gear. Whether you're a pro or an amateur, fizik offers the most beautiful and high-performing cycling gear.